Crash? Crisis? Crunch? Who Wants Us Scared Anyway?
Have you ever noticed that as soon as something has a name it has a life of its own? DotCom Bubble, 9/11, Property Crash, Credit Crunch, Hidden Agenda etc.
The deliberate use of names has been something I’ve been interested in for a long time.
As a business owner I know that naming (or branding) something makes it easier for people to buy it. And, while this naming is important for products it becomes essential when you’re dealing with something less tangible – something that would otherwise be invisible – like a service, event, an idea or process.
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