I read this post on the Buying Property In Poland blog today and it made me smile. In particular whilst mentioning the depressing reading in London’s newspapers Tim Hill says they “… make misery the daily message”.
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I was perusing the web and ended up on the website of The Sun newspaper. I found it amusing to see the following two articles side-by-side.
Crash? Crisis? Crunch? Who Wants Us Scared Anyway?
Have you ever noticed that as soon as something has a name it has a life of its own? DotCom Bubble, 9/11, Property Crash, Credit Crunch, Hidden Agenda etc.
The deliberate use of names has been something I’ve been interested in for a long time.
As a business owner I know that naming (or branding) something makes it easier for people to buy it. And, while this naming is important for products it becomes essential when you’re dealing with something less tangible – something that would otherwise be invisible – like a service, event, an idea or process.
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Some people are never happy unless everyone else is miserable. Take this guy who emailed me yesterday for example. He said I was being “ridiculous” and “misrepresenting” myself because my situation is different from his. I won’t give Mark’s* real name as he sent an email to my personal email address, but let’s call him “Mr Chicken-licken**” although he’d probably prefer “Property Professional”. I will discuss some of his points and the thoughts they raised here on this blog.
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Got your attention? Well I just made it up, like many of the newspaper editors hawking their doom and gloom propaganda.
Headlines get readers and sell newspapers. If you don’t believe me consider if you’d have read this article if my headline had been “nothing to worry about for sensible people”. - keep reading and let us know what you think in the comments
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